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Saturday, October 23, 2010

Social Media Marketing | What is Social Media Marketing or Advertising in Internet Marketing?

Top 10 Twitter Social Media Hash Tags

Social Media HashTags

SideWiki Conversation

1. The most popular social media hashtag is simply #socialmedia. It is used by most marketing and social media professionals when talking about social media, usually when citing a news source or article. However, it is also used widely in sentences such as “#socialmedia is a great way to build a community around your company”.

2. #sm Another popular social media hash tag (yet used less partly because of its heteronym) #sm is used usually with the #socialmedia tag or a tag that has to do with the idea of community and conversation.

3. #social is found most often to simply connect words using a social media tag, as in “#social media is”, or “#social communities can”, or even “#social #media”.

4. #scrm is used by customer relations managers and marketers. Social customer relationship and management, deals with communicating with your customers over social media networks.

5. #hcsm is based around the Healthcare Communication & Social Media community. This hashtag deals with healthcare communication through social media avenues.

6. #smm Just as it sounds, social media marketing; a small way to fit the three words in as a last 4 character shout.

7. #socialmarketing This tag is used mostly for tagging URLs, or referencing the idea of marketing through social media communities.

8. #socialnetworking is the idea of networking (meeting others and introducing yourself) personal and business accounts through social media. Such as “LinkedIn #socialnetworking”, or “check out the new tool that helps programmers with #socialnetworking”.

9. #seo, all though not usually defined as social media, search engine optimization and social media have a lot in common. I is Usually used when dealing with social media the #seo tag follows a #socialmedia tag.

10. And last but not least, the tags for the actual social media communities, #twitter #facebook #googlebuzz #yahoo #bing #forum #blog (as you know the list goes on). These simple tags go a long way, they sponsor very broad definitions but can be used with social media tags for effectiveness.

Social Media Marketing | What is Social Media Marketing or Advertising in Internet Marketing?

Jennifer Cisney (Kodak) BlogWorld Expo 2010 - SCOTT MONTY THE HERO!

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Thursday, September 16, 2010

Any one remember BART? Blacks in Advertising, Radio & Television

BFFs Pam Perry (Left) and @. (right) They've been friends for over 25 years! (& met when we were 25). Do the math. Yes, they are shorties...they are with Darryl Johnson.

My BFF @portialockett. We've been friends for over 25 ye... on Twitpic

Wednesday, September 1, 2010

Changing Lanes creator takes difficult, uncharted path

It’s tough enough to challenge prejudice when you’re just looking at one side of the equation.

So what can you say about a guy who has chosen to bite off both sides of the problem in tackling NASCAR’s historic focus on white guys driving cars?

Already a pioneering African American in the sport, Max Siegel is attempting the equivalent of walking while chewing gum as you execute an Olympic-level backflip off a balance beam perched on top of Mount Everest.

He’s going to put NASCAR on Black Entertainment Television.

Siegel’s brainchild, the unscripted show Changing Lanes, turns the diversity program funded by the National Association for Stock Car Auto Racing into a soap opera on wheels – mining drama and tears from the effort to winnow 30 drivers down to one ethnic minority or woman who gets a shot at qualifying for the Toyota All-Star Showdown race in Irwindale, Calif.

The first episode airs at 8 p.m. Wednesday. And Siegel, the first black man to serve as a NASCAR franchise president and former president of global operations for Dale Earnhardt, Inc., based the idea on an unlikely inspiration:

American Idol.

“If you communicate the message through pop culture, people listen,” said Siegel, 45, a former entertainment lawyer. “I worked at (record label) SONY/BMG on all the American Idol things; I saw how, by the time an (Idol) singer put a record out, the fans were already bonded with their brand. I thought, to the extent that people felt NASCAR had this (diversity) stigma, with the BET brands attached, it might give them some credibility.”

The result is Changing Lanes, a stylish, Idol-tinged search for a champion racer co-produced by Ken Mok, the mastermind behind America’s Next Top Model and MTV’s Making the Band.

As so-called reality TV shows go, Changing Lanes is relatively straightforward. Siegel runs NASCAR’s Drive for Diversity program, an effort aimed at diversifying the sport by developing a team of 10 drivers who are female or ethnic minorities to showcase their skills for potential sponsors and team owners.

Siegel also owns Revolution Racing, a NASCAR team which hopes to take the top four drivers from this year’s program and get them competing in the 2010 K&N Pro Series races. Revolution’s existence is an effort to immerse female and minority drivers in all the experiences they’ll need to succeed in a sport where important firsts for non-whites and women remain to be achieved.

As the show opens, we’re introduced to the prospective drivers and their backstories, from a 24-year-old white daughter of a car dealer whose father bankrolls her racing career to a 16-year-old African American phenom who will struggle with the H1N1 virus during training.

The concessions to an urban audience who might be unfamiliar with NASCAR stick out. The soundtrack is hip-hop flavored and reminiscent of the music used in other BET unscripted shows; rapper Ludacris narrates the series, a voice which may be recognizable to the channel’s fans.

And enthusiasts for the sport might expect a little more racing to make it into the show. Judging by a sample episode provided by NASCAR, viewers aren’t even told the times drivers scored during trials designed to winnow the field from 30 aspirants to 10 people.

As you might expect in a sport with a strong history of family involvement, many of the minority drivers are from mixed-race families with ties to the sport. Michael Cherry, a 20-year-old from Florida, credited his white stepfather – a local racing legend – with helping him get involved at the relatively ancient age of 17.

Cherry is used to being the only black face in a white-dominated sport, speaking easily on camera about the moment when a competitor’s girlfriend slung the n-word at him during an argument. But he sometimes finds other black people have just as much difficulty imagining him as a race car driver.

“I always get the question, ‘Why don’t you play basketball?” said Cherry, who last year scored a sponsorship from Nationwide Insurance through the Drive for Diversity program. “They didn’t know that I drove a race car or any African Americans drove a race car. They don’t have anyone to cheer for. They don’t have that connection…which is what we’re trying to change.”

As an experienced viewer, I wondered about what we weren’t seeing. Are there folks in NASCAR who think the program gives unfair advantages? Do some owners object to NASCAR funding a program which funnels promising drivers to Siegel’s team?

Most of all, I wondered whether Siegel wasn’t taking a serious chance – airing a show on a channel NASCAR fans likely don’t watch regularly, centered on a subject BET fans may not care to learn much about.

As an explanation, Siegel cites his own history. When he was a sports and entertainment lawyer, he teamed with former NFL great and NASCAR enthusiast Reggie White to try buying a franchise.

Though the deal fell apart when White died unexpectedly in 2004, Siegel landed an interview with the organization formed to promote the legacy of racing legend Dale Earnhardt as it was looking for a president.

After getting the job, Siegel felt the lesson was obvious: exposure and opportunity equals involvement.

“(The show) definitely has the potential to fall through the cracks…(but) if you don’t try, you don’t know if it will work,” said Siegel, who noted that some in NASCAR see a business opportunity – reaching a new fanbase – while also trying to correct the sport’s historic lack of diversity.

“I think this has the ability to change minds,” he added. “I don’t get hung up on how we get there. Just as long as we get there.”

Guest Blogger from Eric Deggans is TV and Media Critic for the St. Petersburg Times and a 1990 graduate of the Indiana University School of Journalism. His work has also appeared in the Washington Post, Village Voice, VIBE magazine, Chicago Tribune, Detroit Free Press, Chicago Sun-Times and many other publications. He also writes a blog on media, The Feed, at

Changing Lanes creator takes difficult, uncharted path

Thursday, May 6, 2010

Usher receives Ford Freedom Scholar honor in Detroit

Usher honored at Detroit awards program at Charles H. Wright Museum of African American History

DETROIT -- Usher Raymond IV has found success in the
entertainment industry as an R&B recording star and in business as part owner of the NBA's Cleveland Cavaliers.

He also gets excited about working with young people.

Usher was honored Thursday in Detroit for his work as an
entrepreneur and for the efforts of his youth mentoring New Look Foundation.

He told The Associated Press, "Something inside of me wanted to mentor youth, like myself. Kids who were maybe not as likely to succeed."

The 31-year-old Usher has been named the Ford Freedom Award Scholar and attended the 12th annual Ford Freedom Award program Thursday evening in Detroit.

Ford Motor Co. and the Charles H. Wright Museum of African
American History launched the awards program in 1999.

Monday, February 8, 2010

Be a Black History Maker by Pam Perry

There are those who watch what happens, those who make things happen and those who don’t have clue to what happened!

Guest Post By: Pam Perry

African Americans once had a lot civil rights giants among us: Dr. Martin Luther King, Rosa Parks and Coretta Scott King. They were people who “made things happen.” We miss these heroes.

But we must make and celebrate new ones. How? We must do more than just teach our children about history, but teach them how to be history makers and world changers! We must motivate the next generation to make an impact on the lives of others.

When we inspire youth to dream, to visualize a better world, to be action oriented and to help others – we will all have success. This generation must impart strong values into the next.

It’s good to highlight the achievements and applaud the milestones in Black history month – but it’s time we get serious about training up leaders for the next generation and look at what our legacy will be to them.

Have we done our part? Are we just watching what happens, complaining about what’s happening, or making plans to make some things happen! Make it your mission to be a history maker, world changer and inspire others to do the same.

Bottom Line: “Remember that our cause is one, and that we must help each other, if we would succeed” Frederick Douglas. The millenium version: Teamwork makes the dream work!

Pam Perry is the author of “115 PR Tips to Brand Your Ministry” and the creator of Chocolate Pages Show and Network. She can be reached at or join her fan page,